Are You Using Video Marketing to Promote Yourself?

It wasn't that long ago that video used to solely be the realm of mainstream media companies. With their million dollar budgets, elaborate production studios, high-end equipment and top talent, direct response companies like Guthy Renker filled the airwaves with slickly produced infomercials, pitching products and personalities that generated vigorous sales.

But today, the landscape has changed dramatically and with it comes the dawn of a new era in personal and business marketing.

The proliferation of the internet has opened the opportunity for both new and experienced entrepreneurs to cost-effectively use this very same medium, which was once available only to those with the capital and expertise to participate. Even those with little or no marketing experience are finding success in video marketing, simply by throwing up videos on YouTube and other free online venues.

So, how does video marketing differ from normal copywriting and other forms of online marketing? For one, it is much easier to create a video on a subject than compose one to the digital whitepaper. Things such as proper grammar, spelling and congruent sentences are all part of a well-written article or blog post. Yes, you can take some literary liberties on the Net and your written content does not have to get an "A" from an English professor, but people will draw conclusions about you and your business based on your words.

Because of this, those who are less than creative in penning a readable story can often find success in the less precise medium of video. People will tend to focus on your message and your enthusiasm, rather than nitpick over your verbiage. More importantly, video can reach out and grab your viewers' attention.

Think about commercials you might have seen years ago, but which still stick in your head today. More people seemingly can remember the commercials shown during the Super Bowl, than they can the two football teams competing. While you might not have the resources necessary to make multimillion-dollar beer commercials or compete with a Tony Robbins infomercial, you can and must begin to use video.

Whether it's for an introductory greeting to web or blog visitors, a personal message to an opt-in subscriber, sharing some great information, or something as elaborate as a full-blown video seminar, you need to get acquainted with this exciting medium.

Are there some costs to get started? Yes, but what is costing you if you don't?

Scott Scales Teaches Network Marketers How To Quickly Grow Their Organization - Without Cold Calling, Opportunity Meetings Or Annoying Friends & Family.